Burger King Japan selling Windows 7 burgers updated 11:10 pm EDT, Wed October 21, 2009
Microsoft promos Win 7 with BK deal
Microsoft has taken the unusual step of promoting Windows 7 in Japan with Burger King's launch of a Windows 7 Whopper. Fitting in with the software theme, the burger stacks seven patties in an otherwise normal Whopper and measures 5.1 inches tall. It also has an appropriate 777 yen ($8.53) price.
The stunt isn't unique for Microsoft's Windows 7 launch, which in the run-up to Thursday's introduction has repeated the "seven" theme in multiple publicity events; it launched a giveaway of the new OS for every resident of the Dutch village of Zevenhuizen ("Seven Houses") and decorated parts of the Spanish village Sietes ("Sevens") in Windows-themed colors. The campaign contrasts sharply against the more traditional ads of Vista and earlier Windows releases, highlighting Microsoft's desire to turn around its public image.
In North America, most of the developer's less conventional advertising has centered around promoting Windows 7 house parties and its first retail stores.
2004 SG Model A PearlBlackObsidian (RIP) 2008 SG Model D BlueRallyWorld
"When I get sad, I stop being sad and be awesome instead. True story." -Barney Stinson
"Nothing shuts my pie-hole but pie." -Shawn Spencer
I'm guessing this answers the question "Where's the beef?".... sorry, couldn't help it
Sabre (Julian) 92.5% Stock 04 STI
Good choice putting $4,000 rims on your 1990 Honda Civic. That's like Betty White going out and getting her tits done.
