Software giant offers $31 a share - a 62% premium - in deal that could reorder online ad market. Microsoft's Ballmer: 'Major milestone.'
By Chris Isidore of CNNMoney.com and Michal Lev-Ram of Fortune
February 1 2008: 11:48 AM EST
NEW YORK (CNNMoney.com) -- Microsoft Corp. made an unsolicited $44.6 billion cash and stock bid for Yahoo on Friday, a deal that could shake up the competitive and lucrative market for online advertising.
The deal would pay Yahoo shareholders $31 a share, which represents a 62% premium from where Yahoo stock closed on Thursday.
Shares of Yahoo (YHOO, Fortune 500) shot up 50% at the start of trading Friday, while shares of Dow component Microsoft (MSFT, Fortune 500) tumbled about 5%.
Steve Ballmer, Microsoft's chief executive, called the move the "next major milestone" for the software giant.
"We are very, very confident this is the right path for Microsoft and for Yahoo," he said.
Microsoft hopes to close the deal by the end of the year. Ballmer said that Microsoft has been in "off and on" talks with Yahoo for 18 months and said he called Yahoo CEO Jerry Yang Thursday night to tell him the bid was coming.
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I'm starting to think that we're on the road to a two-site internet: Microsoft or Google.
Makes perfect sense to me: Even with better tech, M$ won't be able to break Google's stronghold, but buying a huge part of the advertising business and the credibility that goes with it will certainly help. Yahoo's a household name, M$ is just buying the rights to it.
Sabre (Julian) 92.5% Stock 04 STI
Good choice putting $4,000 rims on your 1990 Honda Civic. That's like Betty White going out and getting her tits done.
SAN FRANCISCO - Yahoo Inc. spurned Microsoft Corp.'s $44.6 billion takeover bid as inadequate Monday without explaining how its management will match the payoff that the slumping Internet icon's shareholders would have received had the unsolicited offer been accepted.
The rebuff had been widely anticipated after word of Yahoo's intention was leaked during the weekend.
In its formal response, Yahoo said its board had concluded Microsoft's unsolicited offer "substantially undervalues" the Sunnyvale-based company.
Yahoo's stock price had dropped by more than 40 percent in the three months leading to Microsoft's bid, which was valued at $31 per share when it was announced Feb. 1. The offer represented was 62 percent above Yahoo's market value at the time.
Jason "El Zorro" Fox '17 Subaru Forester 2.0XT
DCAWD - old coots in fast scoots.