holy carp. new impreza marketing tactic.

chicken n waffles · Post by **chicken n waffles** » Sat Sep 29, 2007 3:01 pm

so apparently subaru in the UK wants to overemphasize how grippy the new impreza is . so much that they are shipping some cars upside down on the truck! in other news, rubbernecking fatalities have increased 73,000%.

and THIS just in as well... THEY'RE STILL UGLY.

http://www.autoblog.com/2007/09/29/adve ... subaglued/

thermobox · Post by **thermobox** » Sat Sep 29, 2007 5:56 pm

subaglue

snaab · Post by **snaab** » Sun Sep 30, 2007 10:28 pm

That's awesomely creative

Cereb Daithi · Post by **Cereb Daithi** » Sun Sep 30, 2007 11:15 pm

I daresay this made my evening...

Post by **complacent** » Mon Oct 01, 2007 9:40 am

thermobox wrote: subaglue

I emitted a "lewl"

Libra Monkee · Post by **Libra Monkee** » Mon Oct 01, 2007 11:18 am

I still don't know how they got the ones up on the bottom.

HappyIdiot · Post by **HappyIdiot** » Mon Oct 01, 2007 11:56 am

Damn that is an awesome idea.

chicken n waffles · Post by **chicken n waffles** » Mon Oct 01, 2007 12:00 pm

Libra Monkee wrote:I still don't know how they got the ones up on the bottom.

The 'Subaglue' campaign was devised by London-based advertising agency, MCBD and the three upside-down cars were bolted to the upper deck after having their engines and transmissions removed.

Libra Monkee · Post by **Libra Monkee** » Mon Oct 01, 2007 12:18 pm

Wow they weren't lying. Reading really IS fundamental!

But this of course begs the questions: Are they transporting the removed hardware in the upright cars? Are they only shipping three cars at a time? Wait, is this not an 'actual' shipping truck but only a rolling billboard?

Occam's Razor implies the latter.

chicken n waffles · Post by **chicken n waffles** » Mon Oct 01, 2007 12:25 pm

i would imagine that they're only shipping 3 legit cars to be sold. the upside down ones are probably for show.

a seemingly wasteful effort (space, $, time, wtf/e), but subaru probably thinks that this kind of viral marketing will help boost sales (they're right).

Cereb Daithi · Post by **Cereb Daithi** » Mon Oct 01, 2007 12:33 pm

chicken n waffles wrote:i would imagine that they're only shipping 3 legit cars to be sold. the upside down ones are probably for show.

a seemingly wasteful effort (space, $, time, wtf/e), but subaru probably thinks that this kind of viral marketing will help boost sales (they're right).

if the 3 on top are real cars... how do they get them off?... they cant lower the deck to unload them

chicken n waffles · Post by **chicken n waffles** » Mon Oct 01, 2007 1:00 pm

maglev!

or maybe a thuper awthum ramp?

Cereb Daithi · Post by **Cereb Daithi** » Mon Oct 01, 2007 1:05 pm

there you go! they fire the cars like a rail-gun towards their intended targets using a magnetic firing system. Go subaru!

Libra Monkee · Post by **Libra Monkee** » Mon Oct 01, 2007 1:08 pm

Mr Kleen · Post by **Mr Kleen** » Tue Oct 02, 2007 8:48 am

Cereb Daithi wrote:there you go! they fire the cars like a rail-gun towards their intended targets using a magnetic firing system. Go subaru!

I'd like to fire a rail-gun at the "intended target" of the '08 Impreza and the managers that pushed the new design...

Post by **Sabre** » Tue Oct 02, 2007 11:12 am

Pretty funny...

Given the railing on top.... I'm guessing that they are all engine/trannyless

Zell_06 · Post by **Zell_06** » Mon Oct 29, 2007 4:47 pm

Mr Kleen wrote:
Cereb Daithi wrote:there you go! they fire the cars like a rail-gun towards their intended targets using a magnetic firing system. Go subaru!
I'd like to fire a rail-gun at the "intended target" of the '08 Impreza and the managers that pushed the new design...

I'll be your spotter.... Headshot!! Target down.