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Apple will collect and share iPhone locations with licensees

Posted: Wed Jun 23, 2010 5:24 pm
by Sabre
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This is more of warning from Apple to iPhone and iPad users, letting them know how their data can be used. If you have an Android device, you're probably used to seeing which applications use your location before you download them. If you have an iPhone, you might remember that some applictions launch with a little pop-up that says, "This application wants to use your location," and it's up to you whether you allow access or not.

The latest clause in Apple's privacy policy states that some applications require access to your location and Apple reserves the right to collect that information and share it with the maker of that app.

"To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.
Some location-based services offered by Apple, such as the MobileMe “Find My iPhone” feature, require your personal information for the feature to work."

Though this seems reasonable, especially because users are opting into the location-based service in the first place, some seem to think this could land Apple in trouble. Similar to the situation Facebook ended up in when it changed its privacy policy or Google when it announced that it had accidentally collected data from routers using Google Street View cars, PC World's Ian Paul says the amended policy could result in backlash from users.
Doesn't sound like too big a difference to me since you're still opting in, it's a little unsettling.

Re: Apple will collect and share iPhone locations with licensees

Posted: Wed Jun 23, 2010 5:39 pm
by complacent
I'm pretty sure that Android has done this to one degree or another since inception.

Apple is getting on board now that mobile advertising is a business venture of their own.

I don't see a big deal about it. At least Apple will let you to selectively allow or disallow location data access on an app by app basis. Android is an all or nothing deal.

*shrug*

Re: Apple will collect and share iPhone locations with licensees

Posted: Thu Jun 24, 2010 9:49 pm
by schvin
location based advertising is king.