DCAWD.com

From the Car & Driver website, here's the results of a brand loyalty survey by R.L. Polk & Co. (I can't seem to format the list very well...):

Polk Automotive Loyalty Award Winners — 2005 Model year
CategoryWinner Loyalty% Avg. Loyalty% for Category
Overall Awards:

• Manufacturer Loyalty General Motors+ 63.1 53.6
  Make Loyalty Toyota 54.6 44.2

Vehicle Segment Awards:

• Small Car Saturn Ion+ 24.6 13.8
  Midsize Car Toyota Camry+ 27.1 17.1
  Large Car Mercury Grand Marquis 36.1 25.8
  Luxury Car Lincoln Town Car 37.2 18.9
  Prestige Luxury Car Lexus LS430+ 32.0 25.0
  Sports Car Ford Mustang+ 17.0 9.5
  Prestige Sports Car Mercedes Benz SLK-class 24.5 16.8
  Minivan Chrysler Town & Country+ 26.9 15.0
  Compact Pickup Truck Toyota Tacoma 19.5 13.0
  Full-Size Pickup Truck Ford F-series+ 39.0 34.3
  Compact SUV Subaru Forester+ 27.1 16.2
  Midsize SUV Lexus RX 300/330/400h 31.0 16.9
  Full-Size SUV Chevrolet Suburban 21.1 17.8
  Prestige SUV Land Rover Range Rover+ 32.9 20.1

+2004 Model Year Polk Automotive Loyalty Award Winner
SOURCE: R. L. Polk & Co.

I'm a little confused that GM has such high brand loyalty but is experiencing a drop-off in sales. I know that the American brands have strong loyalty, but that doesn't seem to jive with their sales figures.

--Alan

Fewer says doesn't neccesarily mean fewer buyers, one option is that their cars are starting to last longer, so they don't need to be replaced as often. What was the number from Subaru, something like 95% of the Subarus sold in the last 10 years are still on the road? And that missing 5% are probably WRXs and STis that highschool kids rolled.

You also have to take into account population growth...especially illegals.

sirwilliam wrote:You also have to take into account population growth...especially illegals.

<said with foreign voice> Who you calling illegal mang... </said with foreign voice>
lol