Forester Tops in Brand Loyalty

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WRXWagon2112
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Forester Tops in Brand Loyalty

Post by WRXWagon2112 »

From the Car & Driver website, here's the results of a brand loyalty survey by R.L. Polk & Co. (I can't seem to format the list very well...):
Polk Automotive Loyalty Award Winners — 2005 Model year
CategoryWinner Loyalty% Avg. Loyalty% for Category

Overall Awards:
  • Manufacturer Loyalty General Motors+ 63.1 53.6
    Make Loyalty Toyota 54.6 44.2
Vehicle Segment Awards:
  • Small Car Saturn Ion+ 24.6 13.8
    Midsize Car Toyota Camry+ 27.1 17.1
    Large Car Mercury Grand Marquis 36.1 25.8
    Luxury Car Lincoln Town Car 37.2 18.9
    Prestige Luxury Car Lexus LS430+ 32.0 25.0
    Sports Car Ford Mustang+ 17.0 9.5
    Prestige Sports Car Mercedes Benz SLK-class 24.5 16.8
    Minivan Chrysler Town & Country+ 26.9 15.0
    Compact Pickup Truck Toyota Tacoma 19.5 13.0
    Full-Size Pickup Truck Ford F-series+ 39.0 34.3
    Compact SUV Subaru Forester+ 27.1 16.2
    Midsize SUV Lexus RX 300/330/400h 31.0 16.9
    Full-Size SUV Chevrolet Suburban 21.1 17.8
    Prestige SUV Land Rover Range Rover+ 32.9 20.1
+2004 Model Year Polk Automotive Loyalty Award Winner
SOURCE: R. L. Polk & Co.
I'm a little confused that GM has such high brand loyalty but is experiencing a drop-off in sales. I know that the American brands have strong loyalty, but that doesn't seem to jive with their sales figures.

--Alan
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ElZorro
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Post by ElZorro »

Fewer says doesn't neccesarily mean fewer buyers, one option is that their cars are starting to last longer, so they don't need to be replaced as often. :) What was the number from Subaru, something like 95% of the Subarus sold in the last 10 years are still on the road? And that missing 5% are probably WRXs and STis that highschool kids rolled. :)
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sirwilliam
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Post by sirwilliam »

You also have to take into account population growth...especially illegals.
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Post by Sabre »

sirwilliam wrote:You also have to take into account population growth...especially illegals.
<said with foreign voice> Who you calling illegal mang... </said with foreign voice>
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